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Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term “web design” is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating markup then they are also expected to be up to date with web accessibility guidelines.
Why a website is so important
A website is the most important tool for creating a marketable web presence – it is the cornerstone of any web strategy. It is also a brand’s home on the web, the site that anyone can visit for up-to-date- facts, information, offers, community, and other features – the equivalent of an online business card. Your website is your online office, the hub of your business’s activity.
Planning your website
As with any marketing strategy or project, thorough planning is essential. Planning a website’s layout and functionality involves considering its role in your business plan and allocating sufficient resources to the development and upkeep of the website.
Basic web design principles.
It is important to understand the principles of good web design. Even though a lot of what makes a website attractive is in the eye of the beholder, there are definite web design principles that you should keep in mind. Remember to tailor your website to the expectations of your customers.
Your website is the public face of your business and its design should therefor be treated with significant care and consideration.
Be sure that any design you choose is appropriate for your type of business, as this speaks to your target market.
Your website must fit in with your overall corporate identity (your company’s logo, colors and print designs).
Creating a holistic and uniform brand image is vital and your website – as an integral part of your strategy – must fit in with your other marketing communications.
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What makes web design so alluring? We believes the answer is the designers. That is why we have made our entire focus on you – the customer. Your style, your ideas, your creativity.
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